The greeting card has been kind of like a reptilian fossil, frozen in time unchanged in format for as long as anyone can remember, usually a short message on a piece of cardboard that a purchaser simply signs and mails.
To the recipient the card has often been a sterile, impersonal, one-size- fits-all greeting, with no specific reference to the recipient except for the usual added pen-written message by the sender. In an era of astounding technological change particularly in communications with smart phones and ipads, the greeting card remained a hand-written throwback to the past.
That is changing.
“I knew that traditional greeting cards just plain sucked,” said Robert Beadles, founder of the MemoryTag Greeting Cards, one of the new interactive greeting card manufacturers. “The messages were lame, cheesy, impersonal. They never said what you want them to say.”
Beadles said he got the idea for an interactive digital greeting card after having company employees from another business he owns try to jointly sign a traditional card for their customers.
“It was like herding a bunch of cats,” he said. “It took forever to get everybody together to sign the card and after they did it looked like a graffiti mess.”
Though the technology has been around a few years it has only recently been employed to personalized greeting cards. At the heart of the innovation is a computer software or app Beadles developed and added to the paper greeting card, similar to a bar code that allows the groceries you purchase to be scanned and entered into a cash register.
In this case you can download the smartphone app onto a smart phone for example, and then add your own personal recorded video message or photo to the card using your phone. The person receiving the card also downloads the app, and scans the card with their smart phone to play back the recorded (filmed) message. Or they can go to WWW.MemoryTag.cards and play their message from there. Thus, the receiver of the card gets a personalized message or picture face-to- face from the sender.
“From then on the card receiver can see their video or photo you send to them anytime they want,” Beadles explained. “You see the face of the person and hear their voice, rather than just scribble our name on a piece of paper like you’re signing a check.”
This means the video message or photo remains a lifelong keepsake, unlike old greeting cards, which are often discarded or lost. Beadles said his way of digital message greeting cards has soared in popularity over the past few years while the sales of old-fashioned cards has declined in quality and quantity.
According to the website NPR (National Public Radio), Hallmark, a major supplier of traditional greeting cards, closed its distribution center in Enfield, Conn., in 2015, and cut 570 jobs because of declining profits. Instead social media has become the faster, cheaper means of communication the report noted.
Beadles said the upgrading to Memory Tag video-based greeting cards which are often edgy in their messages and feature humor, is a proper mix of the old and new.
“I wanted to create greeting cards that resonate with what people wished their card would say and show how they really feel,” he said.
Here's a small taste:
Author: John Sammon
Website URL - http://sammonsays.com/
Email Address - firstname.lastname@example.org